Kleenex Core Tissues Product Range Redesigned To Propel The Brand’s Expansion

Published

April 26, 2023

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Echo is a design agency known for its long-standing relationship with Kleenex. The agency recently worked with the brand to strip back the packaging system to focus on the product’s benefits. The new aesthetic is more simplistic, creating a subtle system ideal for a product compatible with consumers’ homes.

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Brand design and innovation agency Echo, continues its long-standing partnership with Kleenex®, with the launch of a significant redesign project to take Kleenex® forward and build momentum for the brand in the next 5+ years.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover