For the past few years, mash-ups have been back in full force (though if youâve ever enjoyed Girl Talk on a road trip, did they ever really go away?). Maybe itâs nostalgia, maybe itâs boredom, or maybe itâs the age-old desire to take one thing and smash it into another. In any case, KFC is gunning for the next cronut with âchizzaâ: marinara, cheese, and pepperoni on top of their fried chicken.
At the same time, KFCâs innovation is nothing new: on one hand, you could call it drive-thru chicken parmesan. On the other hand, fast food lovers have long enjoyed this hybrid snack at KFCs across southeast Asia, Spain, and Mexico. But brands love to do a silly little pop-up shop, and curious New Yorkers love to line up for them, so the fried chicken giant is introducing chizza to the American market by turning their Union Square location into a pizzeriaâ well, chizzeria.
