Fried chicken is delicious. And when it comes to cooking up poultry, few do it as well as the Colonel.

KFC knows they nailed the brief long ago. Kentucky Fried Chicken has been serving tasty battered and fried birds for decades with its secret recipe of eleven herbs and spices. It’s a multi-sensory delight that not only tastes good but smells delicious.

So, while a wrapping paper that smells like fried chicken and is literally lickable sounds ridiculous, it also makes sense. And KFC, in the UK, came correct this holiday season, partnering with artist SOLDIER.