JKR Helps Introduce Heinz’s First-Ever Global Masterbrand

Published

June 9, 2020

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When it comes to Heinz, Jones Knowles Ritchie (JKR) has seemingly been their agency of choice for the past few years, unveiling everything from award-winning projects to limited-edition packaging celebrating the brandâs 150th birthday.

In fact, JKRâs previous work for Heinz inspired the storied brandâs new look.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.