Jones Knowles Ritchie Redesigns Heinz Labels as Iconic Brand Celebrates 150 Years
by Natalie Mouradian on 08/01/2019 | 3 Minute Read
Heinz, the iconic global food brand, is celebrating its 150th anniversary in 2019. As part of the year long celebrations, Jones Knowles Ritchie, the design-led creative company, were asked to mark the occasion with a series of designs to commemorate this momentous occasion.Despite its place in kitchens far and wide, few know the unique and rich heritage of Heinz. As one of the first innovative food manufacturers in the world, the brand has an extensive history that has stretched across significant moments in time. JKR saw this anniversary as an opportunity to tell these stories, using inspiration from the brand’s archives to create three special celebratory editions of Heinz Beanz, Spaghetti and Cream of Tomato Soup.
Be it an accompaniment to mash and sausage, or the main event on a slice of toast, Heinz Beanz are a much-loved staple of many a kitchen cupboard. First launched in the UK in 1901, this firm favourite wasn’t produced within the British Isles until 1928. JKR’s team recognised this as a significant moment in the UK’s culinary history and designed a label that celebrates this poignant time.
Back in 1966, during the height of the swinging sixties, Heinz launched a UK competition with the much-loved British automobile, the MINI Cooper. It was during this year that Heinz offered UK residents the chance to win one of 57 Mini Convertibles, dubbed the ‘Heinz Hornets’. Each can of Cream of Tomato Soup celebrates this glorious time in history with a unique label that captures this fun and exciting time.
A favourite amongst young and old alike, the Heinz Spaghetti Special Edition focuses on the opening of the Heinz factory in Kitt Green, Wigan in 1959. Since its doors opened 60 years ago, the Wigan factory has been happily supplying the UK with fresh spaghetti - a testament to Heinz and its commitment to the local population that it employs.
Stephen McDavid, Creative Director, Jones Knowles Ritchie said “With three iconic products and so many stories to tell, we worked closely with Heinz to identify the moments in history that have put these products on the map. By spanning three decades, we were able to celebrate Heinz’s connection with culture via the unique styles of the time. From the art deco designs of the 1920s for Beanz, to the unique illustration styles of the 50s for Spaghetti, through to the bold explosion of 60s fashion for Soup, each product became a canvas to tell these stories in a distinctive way, while creating something that would feel relevant for today.”
Joel Hughes, UK Marketing Manager, Heinz Tomato Ketchup said “By adopting these special celebratory labels on some of our most iconic products, we are inviting Heinz lovers up and down the country to join us in the 150-year anniversary celebrations of one of the world’s most loved and admired brands”.
The new special edition designs are landing in-store now.
- Designed By: Jones Knowles Ritchie