Ugly Drinks isn’t just a line of beverages with attitude—it’s a lifestyle that thinks bigger than soda. Jones Knowles Ritchie (JKR) took a different approach to the branding, envisioning Ugly Drinks as a street wear brand. JKR told us a little more about developing Ugly Drinks, from giving it a unique voice to staying consistent throughout the design, and more.
JKR: We set out to expose the Ugly Truth to the world, starting with the sugar loaded soda category.
We wanted to create a healthy brand that didn’t play by the rules. Through early discussions with the two founders of the brand we soon realised they are rebels with a cause so we created a brand that was full of attitude but always leaves you with a positive feeling.
