A Jiant Leap For Mankind In The Hard Tea Industry

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Designed by the branding and design agency Colony, the focus of the design for Jiant’s hard tea was to bring a fresh and cheerful ethos to the brand’s cans. Each can’s color is descriptive of the flavors within, Mango Lime is the perfect creamy yellow shade, Blood Orange Grapefruit is a sweet green hue, and the Raspberry Mint sits within a purple-toned can. There’s everything to love about these hard teas, from the charming illustrations to the joyful color combinations to the funky yet subtle typography.

Plus, what’s not to love about the giant Jiant typography at the top of each tea?

Editorial photograph