For almost 50 years, Swedish cosmetics company IsaDora has been beautifying Scandinavia, and they’re bringing their brand into the 21st century with a satisfying redesign by Everland. Monochromatic packaging makes the products look sleeker than ever, and the marketing relies on a diverse cast of gorgeous models to promote their wares. Of course, we especially love the refillable lipstick tubes!

The beauty industry is notoriously obsessed with youth, picture-perfect models and assurances of miracles.