Iräye’s Packaging Is Fresh, Simplistic, And Effortlessly Forward Thinking

Published

March 8, 2022

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Soft gradients and plenty of white space create a breezy packaging system for Iräye. Designed by Holiday, the effortlessness of the brand and product shine through. You can tell from the packaging that the product is lightweight and airy, ideal for those in search of fresh skincare. Plus, something beautifully futuristic about the oversized white top allows consumers to see that this is a forward-thinking brand.

Editorial photograph

IRÄYE The Science of Radiance Holiday was charged with creating the strategic and brand platform for IRÄYE, as well as developing and refining the brand and secondary packaging to bring help IRÄYE to market.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover