Rook/NYC designed the packaging for iota, a nutritional body care brand. The result is a crisp, clean packaging system that implements a black-and-white color combination effortlessly. The aesthetic of the packaging blends that of scientific background and a luxury product, creating a system that feels like a trustworthy indulgence. The wordmark is romantic but not overly assertive, furthering the reliable ethos that the brand has created.
The name iota takes inspiration from the millions of tiny organisms that make up the body’s microbiome. The iota wordmark was meticulously crafted to evoke the feeling of continuous motion with its unique kerning and orientation.
