What if you wanted to keep drinking but also want to slow down on your alcohol intake? PRIMER is a new-to-market seltzer brand that allows you to enjoy your favorite flavors while choosing the level of ABV inside the can. With large numbers on the outside: 0, 5, or 8, you can easily distinguish which can contain what percent ABV.

Plus, each can is intended to deliver a hydration base, with electrolytes packed into every sip. The simple grey cans paired with the flavor represented through the large number create a simple packaging system that’s still impactful. So whether you want to drink up or slow down, these cans make it easy to decide.