Founded by Jilly Hendrix, BODY is a female-founded vodka brand that’s reimagining the male-dominated spirits industry. The packaging, designed by DeCou Studio, and logo and label design, created by Siggi Odds, is whimsically romantic. Pairing this organic yet psychedelic typeface with a label filled mostly with white space opens the brand to a playfully modern yet refined aesthetic. The design is simple, but the pronounced typeface and cheerful blue make for a remarkable design.
BODY is the first of its kind lower proof vodka option that is 60 proof and 10 times distilled. BODYâS unique and proprietary formula is offering consumers a 25% less alcohol alternative to standard 80 proof vodkas and other high proof spirits. BODY is redefining the industry by bringing low proof vodka to the forefront by making a 60 proof spirit option more accessible to consumers. BODY is filling a need for people who want to drink but who want lower alcoholic spirit options. Although there are a lot of lower alcohol RTD beverages, there are not many low proof hard alcohol options available on the market and BODY wants to change this. BODY focuses on providing consumers a quality low proof vodka alternative that isnât typically offered at bars and restaurants.