Beauty brand Daise is the brainchild of Jaimee Lupton, the founder of Monday Haircare, and it’s clear she understands how to translate a Gen Z mindset into a fully immersive brand world. Designed by Zuru Edge, Daise’s packaging makes each product feel like a collectible. 

The line features lip balms, bath bombs, body washes, scrubs, mists, and sprays, each packaged in soft, rounded silhouettes with a signature flower shape that nods to early 2000s nostalgia while firmly rooted in current design fads. In line with Gen Z’s wanting more sustainable options, the brand’s website notes that the packaging is fully recyclable and uses up to 30% PCR plastic.