If The Future is Plain Packaging Then We Don’t Want To Live In This World Anymore

Published

January 4, 2018

Filed under

According to a recent study by Brand Finance, some of the world’s leading food and beverage brands could potentially lose $187 billion in sales if they were required to box or bottle their goods in plain packaging.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.