Since its market introduction in 1969, Capri-Sun has been packaged in multimaterial laminate stand-up pouches, accompanied by a straw sharpened at one end. At the time, the single-serving pouch was an innovation that soon became a signature product feature and a distinct brand characteristic. It’s the rare beverage married to its entirely distinctive delivery system and packaging. Because when you think Capri-Sun, you think of forcefully stabbing a pouch with a straw or the nostalgic rush of those long-gone elementary school days when you found a Fruit Punch or Strawberry Kiwi hanging out in your Power Rangers lunch box.

Capri-Sun’s stand-up pouches are so synonymous with the brand that it raises the question, “Is it even Capri-Sun if it’s not in a pouch?” 

Well, thanks to the latest news from the Kraft-Heinz brand, we’re about to find out how popular Capri-Sun is sans pouch.