- How & How designs the branding for Snooz, an ice cream with added sleep-enhancing ingredients like camomile, lemon balm, magnesium, and theanine
- Snooz’s branding leans into the very common habit of nighttime snacking on ice cream, something which apparently over 60% of consumers do.
According to the Agriculture and Horticulture Development Board (AHDB), a UK trade advocacy group, 63% of consumers have ice cream in the evening when staying in. Yet branding surrounding ice cream isn’t reflective of this nighttime behavior.
Snooz is a new ice cream brand designed to enhance sleep with ingredients like chamomile, lemon balm, magnesium, and theanine. What’s more, the sleepy-time snack carries a brand identity reflective of evening indulgence.
