HUF Cannabis’ Minimal Yet Striking Cannabis Packaging System

Published

May 31, 2022

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ABC Brand / Design created and designed the cannabis packaging for the global streetwear and skateboard brand HUF. The result is a gorgeously transparent green packaging system that is minimal yet highly striking. This packaging system is intuitive and ideally aligned with the brand’s effortless ethos.

Editorial photograph

HUF – the iconic, global streetwear / skateboarding juggernaut is distributed in more than 50 countries around the world, and operates its own retail stores in LA / SF / NYC / Tokyo. HUF & #cannabis – together forever since before it was legal. In the Spring of 2021, ABC brand/design was chosen to lead HUF into the California cannabis market. With their launch upon us, we are submitting images of the original packaging work we engineered, designed and produced for them.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover