How Wedge Works: Inside the Design Agency that Marries Narrative and Aesthetic

Published

June 15, 2023

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What if everything can be special?

Wedge, a brand and design agency based in Montreal and Los Angeles, certainly believes so—so much that the words, EVERYTHING CAN BE SPECIAL, appear on their homepage in a large, sans serif font. And so much, of course, that every project they work on seems to have that little bit of magic that sets it apart, from a fun, new wine brand thinking outside the bottle to a delightful sunscreen with serious 80s vibes.

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Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.