How The Clients You Don’t Win Are The Ones That Make You Successful

Published

Winning is good and losing is bad, right?

Well, not always.

Picture the scene. An agency is invited to participate in a pitch and gets carried away. A ton of work gets created, insights captured and synthesized, and design concepts are crafted and fleshed out across multiple touch-points. Now imagine how much the agency has invested. Maybe $100,000 to complete all that work, only to hear they weren’t successful? Ouch!