Winning is good and losing is bad, right?
Well, not always.
Picture the scene. An agency is invited to participate in a pitch and gets carried away. A ton of work gets created, insights captured and synthesized, and design concepts are crafted and fleshed out across multiple touch-points. Now imagine how much the agency has invested. Maybe $100,000 to complete all that work, only to hear they weren’t successful? Ouch!
















