How Design Army Turned Mocktail Club into a Chic No-Booze Beverage

Published

December 11, 2018

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No alcohol doesn’t mean “no fun.” A few years ago, if you went out to a bar and didn’t want to imbibe, you were stuck with ice water, a soda, or sugar-packed virgin cocktails. Now, alcohol-free spirits and beverages have elevated the drinking experience with thoughtful ingredients, stellar branding, and swoon-worthy packaging design—getting right on par with the types of things we love from the booze biz.

We’ve seen more and more non-alcoholic spirits in recent years, from Seedlip to Bud Prohibition to Rocktails. There’s a reason for it, too: the younger generation is more health conscious about what they consume, and they’re willing to pay for it. Sales of non-alcoholic spirits (along with other low- or no-alcohol beverages of their type) from AB InBev are set to double by 2025. Additionally, Advanced Beverage Technologies recently announced BevZero which will focus on wine and beer with 0% alcohol to keep up with the trend.

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.