Marek Jagusiak designed this conceptual packaging for Hopfest, a craft beer brand. The design takes a modern approach with striking typography and intricate linework illustration being the driving forces behind the overall design.
“Hopfest displays a traditional approach to a beer label design. In order to not become too conventional though, there are few tongue-in-cheek elements within it. The shape of the bottle is quite unique so hopefully, the overall appearance presents itself as a fusion of old and new.”
“Hopfest is comprised of 4 styles of craft beer. The challenge I had in my mind was to execute a line of packaging for a high-end product with a minimal amount of resources and materials. The graphic design was supposed to be a primary means of ‘selling the product.’”
