In the neverending saga of healthy, prebiotic beverages, many brands try to gain footing with consumers by leveling up their design. Better-for-you iced tea brand Halfday has unveiled a brand refresh courtesy of Earthling Studio to preserve its playful tone and character while improving its shelf presence.
What’s more, the brand has announced a limited-edition “Half & Half” (lemonade plus iced tea) flavor just in time for summer.
1 response to “Halfday Works With Earthling Studio To Update Its Branding”
Comparing the new cans versus old i really don’t understand why the redesign happened. It looks good, but the old version was great too. My first reaction was to ask if they got bought out.