Grummies’ Branding Keeps It So Real They Added An ‘R’ To Gummies

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More often than not, the healthiest plants and herbs for us can also be the most bitter to take. Even adults have a hard time eating superfoods that aren’t super tasty. Common plants such as ashwagandha, elderberries, and turmeric aren’t pleasant for some folks on their own, but many find therapeutic benefits from eating them in high doses. Similarly, apple cider vinegar straight up doesn’t go down like a spoonful of sugar.

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Taking advantage of these superfoods while not saddling them with a bunch of high-fructose grossness, low-quality, and synthetic ingredients is the mission of brand Grummies, a line of superfood-loaded supplements that’s vegan and certified organic. The name is inspired by the firm’s use of “real” ingredients in its “gummies,” inserting an “r” in the word.