We’re really digging the minimal nature and grace of the packaging for Grace & Stella. Utilizing three fonts and various color gradients that begin with white, the line of skin care products gives off a look that is both reputable and beautiful enough to sit on any skin guru’s counter. The playful copy that adorns every product shows that you don’t need flashy designs to give off brand personality.

The team at Grace & Stella approached us with a couple of issues. First off, their brand identity was one that was developed on the fly, and therefore felt out of date and disjointed. Secondly, their packaging lacked any hierarchy and did not have a system in place for their ever-growing product line.