The Good Juicery is a range of sparkling fruit juices that free of preservatives, artificial colors or flavors. As small-scale production of packaged items is relatively undeveloped in India, designer Tatjana Buisson knew the design needed to stand out and convey the beverage’s niche market objectives of keeping things simple.

“Because like riding a penny-farthing without a care in the world, good times don’t need to be complicated.”