Geisha Coffee Collection’s Packaging Embraces Negative Space

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In an effort to honor the Geisha, Lung-Hao Chiang created Geisha Coffee that embraces negative space to draw consumer’s eyes upon the image of the woman. The eye-catching design features striking yet unassuming prints combined with colors ranging from purple to grey. Once the boxes are opened, you’ll find the silhouette-inspired image of a Geisha resting upon a bag of coffee beans. While there was extensive thought that went into the execution of this design, the finished product is sleek, simplistic, and sophisticated.

Editorial photograph

Collected four geisha coffees to present the image of geisha in the packaging more closely.