Have to say something about the product name of Sunsilk’s new value-pack, “I wish My Hair Could Borrow Volume From My Butt”… The idea of using a sentence as a product name goes back to at least the 1970’s. Products like “Gee, Your Hair Smells Terrific!” and “I Can’t believe It’s Not Butter!” typify the “sentence-as-brandname” trend. (Any brand name with a subject, a predicate and a verb qualifies as part of this trend.) Usually the idea is to make the key product claim into the name, but I don’t think Sunsilk has quite succeeded in doing that here.

It seems like they’re following another, entirely different trend at the same time. The “blunt” trend. (more to read after the jump)