Flook Is A Gen Z Aimed Skincare Line That Asks ‘Do You Even Moisturize, Bro?’

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Working out has plenty of positive health benefits, but part of hitting the gym also means working up a sweat, which can irritate the skin and cause breakouts. Big gains shouldn’t come at the expense of healthy skin; at least, that’s what the weightlifting founders of Flook and their family thought.

Flook is a range of skincare products designed for active men that uses ingredients like Maine sea kelp, coconut water, and hyaluronic acid to moisturize and reduce irritation. Flook products use Tremella fuciformis mushrooms and witch hazel as anti-inflammatories, B3 vitamins to even skin tone, and marine collagen to improve skin texture, while salicylic acid exfoliates dead skin. Flook’s range of products includes a body wash, face cleanser, moisturizing serum, and soothing skin serum, all made in the USA.

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