Craft beer sales have been in decline, experiencing a third consecutive year of negative growth in 2024, along with a 4% decrease in production.

Some of that contraction in the craft beer industry could be attributed to an overall decline in alcohol consumption. But the change in attitudes toward drinking, especially among younger consumers, has opened an opportunity for cannabis-infused beverages to fill the gap and provide something else to drink that still supplies a mood change without some of the negative consequences of boozing.