Lead brand agency for Evolution Fresh since November 2011, Seattle-based Hornall Anderson has worked with Evolution Fresh to create a comprehensive brand experience that touches many aspects of the new offering, including its presence in grocery, Starbucks retail and the Evolution Fresh stores.

Starting with the overall strategy and positioning, Hornall Anderson helped translate the business and value proposition of Evolution Fresh. Using “fresh” as a point of distinction, the new brand clearly reflects the vibrancy of juice made with real, pure ingredients that are never heated, and that retain more of the flavors, vitamins and nutrients of raw fruits and vegetables. Through various visual and narrative elements that convey freshness, Hornall Anderson has elevated both consumer expectation around the product and experience, as well as enabled the brand to stand out in an over-saturated category.