Ball mason jars have proven to be an exceptional vessel for a beer, but you might not know that they’re also the largest producer of beverage cans in the world. Everland, a strategic design agency based in Denmark, worked on a concept for Ball highlighting some of the special effects available to beverage makers everywhere.

Ball Corporation is leading the beverage can market with its innovative and sustainable solutions. As the largest producer of recyclable metal beverage cans in the world, they help brands create packaging that pops on the shelves and engages shoppers in exciting and sustainable ways.