Vibey!

The bottle design for this organic drink has a unique shape unseen in the fresh juice space. The packaging, coupled with the rising sun logo, translates beautifully across flavors, allowing each color to denote flavor and become the focal point of the juice. Often, negative space in packaging design can hint at luxury, and Equinox achieves that feeling of a premium beverage in spades.

“Equinox is a 100% organic drink created from fruits, vegetables, and a secret ingredient. This elixir offers a perfect balance, as well as all the energy of the sun combined with the tranquility of the moon, and hopes to provide the perfect combination of vitality and rest so you can give 100% every day.”