Echo Partners With Kleenex on a Wellbeing-Inspired Tissue Collection to Support UK Charity Mind

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Every year, fall gallops in as a way to save us from ruining one more shirt from the despised yet inevitable sweat stains, the overpopulation of mosquitos, and general heat-induced crankiness.

While fall brings many good things, it also brings the inevitable bouts of colds, which, this year of all years, we all want to avoid even the slightest sniffle. But, as with any near certainty, we can’t avoid it.

Brand design and innovation agency Echo has leaned into the fact that we’re all going to get sick this year and partnered with Kleenex to create a tissue box and pocket pack range in partnership with Mind, the UK’s leading mental health charity.