“The project is the DSREPS 2010 Photographer Promo. The concept of the oversized promo (18”x 24”) was a “mobile art show,” in which 12 posters shipped along with binder clips in a customed designed gatefold reusable box. The limited and coveted promo set off a bit of a frenzy as art buyers from top 200 global agencies struggled to keep thier copy from getting lifted.”
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