Popular K-beauty brand Dr. Jart+ has come out with this bright, bold and bizzare packaging for their Shake and Shot Rubber Masks. Structurally, the packaging is shaped like a fountain soda which makes for a unique collectible solution that is easily instagrammable, but one of the more intriguing aspects of this packaging is the baby-like face that can be found at the top of the cap.

“The rubber masks work much like the at-home versions we’ve seen before, but Dr. Jart+ has made the treatments more user-friendly and less messy, thanks to the cup containers. The cup’s ‘straw,’ is in fact, not a straw at all, but rather a handy spatula used to mix part one, the mask’s base, with part two, the targeted ampoule.

Unlike other rubber masks, which require you to stir your concoction like a chemist (inevitably splashing formula on yourself in the process), to activate Dr. Jart+’s new masks, you place a finger over the cup’s straw hole and shake — like you’re mixing a cocktail. The formula quickly congeals into the rubbery texture you apply to your face.”