Breathing new life into the potato vertical doesn’t exactly sound thrilling, and yet, the rebrand for Downey Farms Potatoes is both contemporary and charming. By producing the bags using a paper that looks like burlap, the designers pay homage to how consumers traditionally experience potato packaging but with a sustainable twist. The typeface used throughout the design has a 3D feel that’s classic and timeless, while the illustration of a farmer on a tractor is pure kitsch (which we’re totally here for).

A Rebrand That’s In The Bag.

The Downeys have grown, harvested, packaged, distributed and marketed potatoes for over ninety years selling to consumers, retailers, processors, restaurateurs and institutions.