Enter the world of fútbol with Dos Pinos milk. To promote the world cup 2014, Publimark Lowe dressed paper cartons with 8 soccer champion uniforms. The shields on each are labeled with a QR code where consumers are taken to a website where they can play a variety of World Cup-themed games.

“Fans found many ways to play with this special collection of packages and enjoyed taking the dairy milk to their homes in a more interesting way.”