Most brands go through logo changes and refreshes from time-to-time, but Doritos is evolving into a new form, unloading helpful things like brand and product names, logos, and other essential but corporate-y things because The Kids(TM) donât like traditional advertising.
Is Doritos on to something and giving us a glimpse into the future of non-branding-branding, or is it just a move out of the old stunt-promotion playbook?
