It doesn’t matter if consumers are taking the time to rinse their shampoo and conditioner bottles and recycle; National Geographic has made it abundantly clear that only about 9% of plastics get recycled.
Before Nat Geo released that study earlier this year, Benjamin Stern, a high schooler from Melbourne, Florida, received his information via a documentary about the plastic bottling industry back in 2014 and realized there had to be a way to eliminate plastic waste in personal care items.
So, at age 14, he hit the drawing board and developed NOHBO, the world’s first eco-friendly shampoo ball and even pitched the idea to Mark Cuban on Shark Tank.
