In an effort to avoid the ubiquitous visual images that are overused for kvass, think bread, wheat, and villages, Dark Side went another route. Designed by PG Brand Reforming Company, this can will surely draw attention through its invigorating design aesthetic. Although “dark side” sounds as if it might be aggressive and dark, this Dark Side is simply “the other side” or the unknown. The logo was designed with a light grunge effect, and the refractive ray paired with the omnipresent black can creates an impact that’s both holistic and refreshing.

Dark Side — new kvass, that was created to expand the current “Alivarski kvass” product line and to refute the idea that kvass is boring, old-style and that it can’t be a competitor to CSD. Input data. The kvass category in the non-alcoholic beverages market ranks third. This category is quite traditional, in demand with an audience of 25-50 years old.