The Friday Wrap-Up is a newish column from Dieline where we talk about some of our favorite stories of the past week from the world of packaging and branding, whether it’s from Dieline or elsewhere. Expect a few shout-outs, fun, weirdness, and maybe even a little music.

I fully expected to spend the lion’s—er, tiger’s—share of this column lamenting Kellogg’s turning beloved Frosted Flakes’ mascot Tony the Tiger into a Twitch streamer, the kind of soulless, haphazard marketing stunt by brands to garner more attention from the YOUTH that I adore trash-talking. But then I learned who uber-misogynistic TikTok star and Twitch streamer Andrew Tate is, and now I need a shower because I don’t need to see his name trending again.