Diageo Turns Rare Whisky Into a Sculptural Masterpiece
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By
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Filed under

Port Ellen’s 46-Year-Old release arrives in packaging that feels more like a gallery installation than anything else.
Designed by Diageo, the cylindrical bottle is suspended inside a prism-like glass case, refracting the amber liquid into a halo of light and texture. The typography is clean and minimal, letting the liquid and the sculptural form do the storytelling.The entire presentation transforms the bottle into a centerpiece, signaling rarity and craftsmanship. This is luxury design at its finest.
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