Instead of using a different color palette to differentiate the products, Dew Secret, designed by K9 Design, inverted the colors to represent sunlight versus moonlight wonderfully. Yellow is a color that radiates trust, liveliness, and sincerity, all qualities consumers want from a skincare line. Choosing a more minimal approach with this packaging design creates a more approachable brand and a line filled with sophistication and poise.

Dewy Secret 1a2b