Chateau Ste. Michelle is a beloved US winery and recently created a new brand identity with the help of branding specialists Denomination. The new design focuses on premier finishes with gold foil, intricate illustrations, and upscale script font. The new label is clean and contemporary. The winery needed to create a branding system that included assets that would work across digital platforms to appeal to a more modern and youthful demographic.

Chateau Ste. Michelle has been given a fresh identity by drinks design specialist Denomination, to give the classic brand a new vitality, entice a broader demographic and increase global reach.