Clarkmcdowall has created the new packaging design for Nutro, a pioneer in the natural pet food space. The pet food brand established itself as the leading natural pet food recipe, and elegant packaging was needed to match the impactful mission of the brand. The white marbling of the bag paired with the bold yet fluid logo mark creates a clean and fresh aesthetic, especially compared to other brands on the shelf that typically use deeper and more intense colors and designs. Showcasing the ingredients through artfully crafted photography proves that the power of this brand is within its ingredients. Nutro is the natural choice for your pets just from the packaging alone.
Powered by the philosophy of Feed Clean, Nutro was preparing to make the leap from specialty pet food to mass market. The question of brand awareness was top of mind: how could they boldly command attention in highly competitive shelf space? And how could they translate their philosophy to an audience who was skeptical about natural pet food?
