Cut Ground Coffee is a boutique blend brand with a distinctive, rich taste that prides itself on using ethically sourced beans of the highest quality. By building lasting relationships with plantation farmers and understanding the local communities in which the plantations exist, Cut Ground Coffee is able to deliver coffee that not only tastes good but also truly makes a difference.

Cut Ground Coffee was set to enter a retail landscape saturated with other coffee brands. Cut-through branding and packaging was needed in order to set them apart and highlight the genuine story and good ethos behind the brand.