Join us every Tuesday for a crit of the previous week’s #1 post, in our new feature by Richard Baird.
The Bold & Brave Port Co. is a limited edition port commissioned and packaged by Australia based design agency Bold Inc. created in collaboration with freelance illustrator Jeremy Lord and letterpress specialist The Distillery. The design utilizes tactile print and surface treatments, diverse material, and visual flourishes to create a packaging solution that is traditional in its ideation but contemporary in its execution.
“The collection includes five different bottles. A good old-fashioned hole punch became the simple and ingenious solution to bring hand-crafted exclusivity to each individually numbered bottle.”“The design itself is inspired by the rich history of our neighboring wharves, where U.S Sailors, on shore in Potts Points and Kings Cross helped establish a long serving culture of working hard and playing harder. The Bold & Brave Port Co. is a testament of our town. Never a dull moment, always an opportunity. A place where fortune favours the brave…”Designed with layers of texture, detail and mixed print techniques, Bold Inc. have neatly unified multiple aesthetics to visually characterize handcrafted quality. The black paper wrapped exterior, rubber band, and elaborately illustrated single-colour seal -applied as raised ink across an uncoated metallic substrate- creates a bold and mysterious quality. The script, flourishes and radial layout feel classic in their construction but with a modern and underlying seafaring, tattoo-like sensibility.
