Creative Spark reinvented Blendsmiths’ packaging while keeping the brand’s innovative spirit alive. The result is a new, upbeat packaging system that emphasizes the ingredients’ benefits through an elaborate visual pattern that instantly pops on shelves. It’s refreshing to see a brand lean into blending bright colors, patterns, and visuals yet still understand the importance and power of thoughtful white space.
Strategic branding agency Creative Spark has rebranded and repositioned Manchester born Blendsmiths, the alternative drink company. Following the recent launch of Blendsmiths in Selfridges food halls, the new brand is on track to disrupt the traditional hot drinks market and to support the company’s ambitious expansion strategy. Creative Spark worked closely with the Founders of Blendsmiths Ryan Moore and Chris Farnworth to ensure the spirit of the five year old company was not lost in their brand evolution.
