Sustainability is at the forefront of public consciousness. At best, this means we are all more educated and motivated to make noise. At worst, the term “sustainability” has become another piece of jargon used for attention-getting.
As designers at a brand and design consultancy, we know that affecting change in design, materials and environmental footprints of brands will involve a gradual and consistent transition period. It can be overwhelming to think about a starting point, stakeholders, brand value and revising existing production methods. We know because we’ve been there with many of our clients. But there’s an approach to lightening impact and a way of thinking, which creates the opportunity to do more by using less.
Historically, brands have pointed their fingers at consumers when discussing responsible consumption. But this is not a burden for one group or the other.
