Coca-Cola’s marketing campaigns tend to revolve around the theme of bringing people together, and no, this was not dreamed up by Don Draper, but nice try, Mad Men.

In 2013, Coca-Cola delivered two of what they dubbed “Small World Machines,” one to India and one to Pakistan that would provide live communication portals, allowing two countries that had political tension to engage in small, simple moments over a Coke. A year later, they took a more global approach with “Share a Coke,” encouraging consumers to share a 20 oz bottle of cola with friends, family and even strangers.

Now, with assistance from Geometry Mexico, Geometry Romania and British artist Camilla Perkins, Coca-Cola launched their latest campaign, “It’s time to eat together.” The designs tell the story that despite age, profession, ethnicity, political or religious beliefs, people can put aside their differences and come together for a meal.